SAMUEL AHMED BALAMI. Memes and Digital Branding: A Case Study of Jumia Nigeria’s Online Promotion Strategies. Media and Communication Frontiers, [S. l.], v. 1, n. 1, p. 28–33, 2025. DOI: 10.64229/em3gsz40. Disponível em: https://mcf.cultechpub.com/index.php/mcf/article/view/15. Acesso em: 5 feb. 2026.