CHIN, Weng Thien; ZI LIN OOI. The Power of Persuasion Behind the Screen: A Preliminary Exploration of Consumer Psychological Influence in Live Commerce. Media and Communication Frontiers, [S. l.], v. 1, n. 2, p. 15–19, 2025. DOI: 10.64229/hbd3cz40. Disponível em: https://mcf.cultechpub.com/index.php/mcf/article/view/5. Acesso em: 5 feb. 2026.