Intelligent Media as a Support for National Identity Integration: Communication Challenges and Practical Innovations in Values Education

Abstract

In the digital era of rapid information technology iteration, intelligent media-with core attributes of real-time immediacy, immersive interactivity, and precision targeting-has become a key vehicle for integrating national identity into values education. Its applications, from short-video “national trend” culture to VR revolutionary history simulations and national achievement livestreams, redefine national identity transmission. However, algorithm-driven distribution, fragmented information, and superficial interaction bring latent communication barriers. This paper analyzes the logical connection between intelligent media and national identity communication: enhanced efficiency breaks temporal-spatial constraints, innovative formats enable experiential engagement, and precision targeting tailors content. It then dissects three challenges: cognitive narrowing from algorithmic echo chambers, value erosion from content alienation, and emotional disengagement from interactive estrangement. Finally, it proposes solutions: algorithm optimization for value guidance, “immersive technology + micro-narrative” content innovation, and multi-stakeholder collaborative interaction. The research aims to improve the timeliness and effectiveness of digital-age values education.