Vol. 1 No. 1 (2025)

Articles

• Discussions of How Short form Videos Influences Towards the Purchase Intention of Consumers

  Weng Thien Chin, Zi Lin Ooi (Author)

  1-7

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• High-Context Low-Context Communication in Pakistani News Channels: A Comparative Study

  Nazra Zahid Shaikh (Author)

  8-14

  • PDF

• Research on Narrative Strategies in Cross-Media Contexts: A Case Study of the 2022 Grammy Awards Ceremony

  Wentao Guo (Author)

  15-19

  • PDF

• From the Fourth Estate to the Fifth Estate: Interrogating the Influence of Artificial Intelligence in the Era of Citizen Journalism

  Ifeanyi Martins Nwokeocha, George Nathan Brown, Esther George Ntegwung, Victoria Etim Udofia (Author)

  20-27

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• Memes and Digital Branding: A Case Study of Jumia Nigeria’s Online Promotion Strategies

  Samuel Ahmed Balami (Author)

  28-33

  • PDF